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Work
Brands
Digital
Web Design
Traditional Design
Work
Brands
Digital
Web Design
Traditional Design
Work
Brands
Digital
Web Design
Traditional Design
Work
Brands
Digital
Web Design
Traditional Design
Brand Questionnaire
Business Overview
What is your business name and tagline (if you have one)?
When was your business founded?
Website + Social Handles
In one sentence, what does your business do?
Why did you start this business?
Vision & Growth
Where do you see your brand in the next 2–3 years?
Are you repositioning, refining, or scaling?
Refining
Repositioning
Scaling
Full Rebrand
Audience
Describe your ideal client.
(Age range, lifestyle, income level, mindset, values)
Who do you NOT want to attract anymore?
Who are your current best clients?
What concerns or objections do they typically have?
Brand Perception
How do people currently describe your brand?
Choose 3–5 words that represent your brand personality.
Where do you see yourself in the market?
Mid-tier
Premium
Luxury
Visual Identity
Do you currently have a logo and brand colors?
Yes
No
Upload Logo
Accepted file types: jpg, gif, png, pdf, Max. file size: 64 MB.
What do you like about your current branding?
What doesn’t feel right anymore?
Choose 3–5 words that represent your brand personality.
Your brand should feel:
Elevated
Warm
Clinical
Bold
Minimal
Editorial
Approachable
Exclusive
Other
Do you prefer:
Light or dark aesthetics?
Soft or high-contrast visuals?
Editorial or lifestyle imagery?
What feels misaligned in your current branding (if anything)?
Offer & Positioning
What are your core services or products?
What are your core services or products?
Are you planning to raise pricing or introduce new offers?
Client Experience
Briefly describe your current client journey (from discovery to completion).
Where does the experience need refinement or elevation?
Competitors & Inspiration
List 2–3 competitors.
What brands (inside or outside your industry) inspire you?
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