Our long-standing client, a one-woman law firm, wanted to expand her business and change its perception from a small, intimate practice to a more prominent and developed one. However, the client wanted to maintain its family-focused and multicultural look and feel.

To achieve this, we set the following objectives:

• Change the name
• Reposition the business visually, digitally, and through tone of voice.
• Design and develop an entirely new digital experience for the website.
• Develop new visual assets for both on- and offline.