Law Firm Branding

Our long-standing client, a one-woman law firm, wanted to expand her business and change its perception from a small, intimate practice to a more prominent and developed one. However, the client wanted to maintain its family-focused and multicultural look and feel.

To achieve this, we set the following objectives:

  • Change the name
  • Reposition the business visually, digitally, and through tone of voice.
  • Design and develop an entirely new digital experience for the website.
  • Develop new visual assets for both on- and offline.

After a couple of iterations, she chose a brand that she loved. We then created an extensive brand guide, presentation templates, and her collateral, plus redesigned her website to include a client document portal.